瑞士洛桑大学Yves Pigneur教授商业模式创新的研究分享

瑞士洛桑大学Yves Pigneur教授商业模式创新的研究分享 杭州电子科技大学管理学院

【MBAChina网讯】讲座题目lecture Topic： BUSINESS MODEL INNOVATION & DESIGN

时间：2019年3月26日（周二）上午9:15-11:00

地址：杭州电子科技大学下沙校区9教530

Time: March 26, 2019 (Tuesday), 9:15 a.m. - 11:00 a.m

Address: Room 530 in Building 9, Hangzhou Dianzi University (Xiasha Campus)

讲座内容

Pigneur教授主要将介绍商业模式创新，包括商业模式和商业价值主张的设计，以及降低商业模式的风险。结合商业模式画布，Pigneur教授将分析如何有效利用商业模式实现价值开发与创造，并揭示如何运用商业模式画布分析框架展开分析和测试，以及讲解商业模式画布分析框架的落地法则及使用中的陷阱。Pigneur教授还将运用案例，介绍进行“创新组合”和“文化地图”分析的可视化工具。

In this interactive and hands-on seminar, Prof. Yves Pigneur will introduce Business Model Innovation. Participants will revisit the latest on how to design business models and value propositions to decrease the risks of innovation. He will, in particular, get participants to apply the concepts and canvases to map out business models and value propositions. Design thinking and lean startup will also be emphasized for exploring, prototyping and testing value propositions and business models. Ground rules and pitfalls in the use of the Business Model Canvas in large corporations will be illustrated. The new visual tools “Innovation Portfolio” and “Culture Map” will be briefly presented and illustrated.

主讲人介绍

Yves Pigneur博士

Yves Pigneur博士是瑞士洛桑大学教授，曾在Georgia State University, University of British Columbia, National Universityof Singapore,and HEC Montreal等知名高校担任访问教授，是“商业模式画布”理论和分析框架的发明者之一（with Alexander Osterwalder）。他于2010年出版的著作《Business Model Generation》获得2010年国际最佳出版物，在由 “Thinker50”评选的“最有影响力的商业思想者”中排名第15位，并获得了“最佳战略奖”，而在2017年11月，Pigneur教授再次进入了“最有影响力的商业思想者”排名，位列第7位。

Dr. Yves Pigneur is professor at University of Lausanne since 1984, and has held visiting professorships at Georgia State University, University of British Columbia, National University of Singapore, and HEC Montreal. Together with Alexander Osterwalder, they invented the Business Model Canvas and authored in 2010 the international bestseller “Business Model Generation”; and more recently “Value Proposition Design”. In November 2015, they have been ranked #15 in the “most influential business thinkers” by Thinkers50 and received the “Strategy Award”. In November 2017, they entered the top10 (#7) in the Thinkers50 ranking.

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